The link explaining why an advertiser would be lucky to place ads here

This would be the post showing off your demographic data and site traffic info to "sell" advertisers on why they'd be lucky to get to put an add here. Maybe a couple testimonials about famous people who read NC and links to some guest bloggers too.
I love Doc Holiday's link to your traffic/demographic data from his comment.

I'd even add info here here about selling ads on RSS feeds too. Again, not automated so you have 100% control over them. This is a great example of how some tech sites do it.